ONLINE AVAILABILITY AND NOLA EFFECTS

Considering the fact that 30% of the store customers also shops online in the markets where digitalization is growing, it is important to consider the online availability, its effects and possible solutions. Recently published “Online Availability: A Worldwide Study of Extent, Shopper Reactions, and Implications for Non-Food Online Retail Categories” report indicates that the rate …

ON SHELF AVAILABILITY DURING THE CHRISTMAS SHOPPING

There is no official start date for retailers to begin launching their Christmas holiday season sales. In fact, each year, different retailers set new standards to follow so the Christmas/holiday retail sales season is dynamic and continues to evolve. Retailers should be prepared for holiday shopping seasons. On Shelf Availability(OSA) is one of the important …

BLACK FRIDAY & CYBER MONDAY HANGOVER

Four years ago, it was just a simple weekend. But now it starts a week ago and If done right, this final push can get your bottom-line goals across the finish line for the year. Retailers are looking more towards online sales than brick-and-mortar. Holiday shoppers also flock to online marketplaces for Cyber Monday to …