Considering the fact that 30% of the store customers also shops online in the markets where digitalization is growing, it is important to consider the online availability, its effects and possible solutions. Recently published “Online Availability: A Worldwide Study of Extent, Shopper Reactions, and Implications for Non-Food Online Retail Categories” report indicates that the rate …

There is no official start date for retailers to begin launching their Christmas holiday season sales. In fact, each year, different retailers set new standards to follow so the Christmas/holiday retail sales season is dynamic and continues to evolve. Retailers should be prepared for holiday shopping seasons. On Shelf Availability(OSA) is one of the important …

Four years ago, it was just a simple weekend. But now it starts a week ago and If done right, this final push can get your bottom-line goals across the finish line for the year. Retailers are looking more towards online sales than brick-and-mortar. Holiday shoppers also flock to online marketplaces for Cyber Monday to …