Derimod

ABOUT:  

Derimod is a Turkish leather goods producer and retailer, operating with 110 stores and 2 Distribution Centers.

COMPLETED PROJECTS:  

PROMNI Campaign Management, AXPOS Point of Sale,  REPLENISHMENT Inventory Management, DETAILER Demand Forecasting,  E-Invoice, E-Ledger, E-Archive.

PROMNI – CAMPAIGN MANAGEMENT PROJECT

Sales channel-independent, centralized, online, real-time and easy to use Promni Campaign Management System is deployed to Derimod in 2018. Without being limited with the capabilities of the POS ( point of sale), Promni is easily integrated with physical stores POS, kiosk, e-commerce,  and mobile commerce applications,  providing an omnichannel experience that can be easily created by business users via wizards.

By increasing the effectiveness of Derimod’s campaigns, they can lower their costs. Providing the use of award types such as discounts, coupons, checks, points or messages, Campaign Management provides holistic, targeted campaigns with customer loyalty programs. Promni Campaign Management is fully integrated with Microsoft Dynamics 365 for Retail, Obase Detailer – Retail Analytics and Detailer – Analytics CRM.  

WIN RESULTS

%9

Contribution to Sales

%30

Number of items going out of stock

%34

Amount written off

With the centralized structure built on Microsoft Azure, Campaign Management enables Derimod to go beyond their competitors’ promotional competencies and allows to use cumulative campaign conditions – reward yields based on the customer’s total purchasing / buying frequency during the campaign.

All the campaigns valid at the same time interval are rendered with prioritization algorithms. By increasing the effectiveness of yDerimod’s campaigns, they lowered their costs. They can very quickly react to their competition’s campaigns.